For the last few years in the 21st century, e-commerce has been experiencing progressive growth. In 2019, the expectations are no different. New entrepreneurs are joining the virtual world. As well, shoppers are adopting online shopping. This phenomenon is enhancing online competition. Every niche is receiving new members each dawn. Selling clothes online is not an exclusion. More entrepreneurs are trying their leg on the online markets to add their profits.
However, selling online or offline does not matter. Whether you learn a physical store or an e-commerce website, your sales level will depend on your marketing. If you fail in creating awareness and branding, you should not expect to generate killing sales. One of the marketing approaches you can consider it is social media marketing. This approach is the new buzz in the online market. But why should you consider it when selling clothes online? Here are the reasons:
It is the place where your targets spend their time
Social media is the second online marketplace. It ranks second with search engine taking the first position. According to statistics from Statista, more than 32 million people are on social media. The number is growing and expected to hit 42 million by 2021. With these statistics, you can confirm the social media is a potential market that no entrepreneur can ignore. When selling clothes online, marketing them on social media presents you in a pool of more than 32 million potential buyers – of course, everyone wears clothes. Hence, you have an opportunity to boost your sales.
Opportunity to boost your brand reputation
Social media is a powerful tool to build or destroy your business reputation. As you know, having a reputable brand saves your marketing costs. People prefer buying products from renowned brands even though they do not have insightful information. The social media presents you an opportunity to build your brand and its reputation.
Through social interaction, you can understand the needs and wants of your customers. For instance, you might find that pregnant women are facing challenges in getting maternity dresses and trousers in London. Such a problem presents a potential business opportunity. With the information, you will go ahead and utilize it. Also, your customers can recommend you to women in this region. This way, you boost your sales and build your brand reputation as a solution provider.
In a word, when selling clothes online, social media marketing can enhance your sales and boost your brand.
You can also find articles about Shopify vs BigCommerce here