Before you start selling your clothes online, it is necessary that you build an eCommerce store. Start by choosing a business domain name and a store builder. Remember you will be selling clothes to people who fancy colors. So, your store must be designed and decorated in colors that will attract people. Here is the procedure to be followed.
Choose the Name of the Shop
The domain name you choose is important. It will determine the traffic that visits your e-commerce store. Using a keyword or a brand name that hints on what you sell could be a good idea. The name should not be too long. It should be easier to understand and remember. Also, chose a domain name that will allow you to diversify your business to accommodate growth. Avoid selecting a restrictive name such as t-shirths.com. With this kind of a name, you will have problems when you expand to other items such as dresses or hats. Once you are satisfied with the name chosen, search it on domain names and have it registered.
Choose a Store Builder
Choosing a good store builder is critical. It should allow you to post new items, ship items and accept payment. This is where Shopify comes in. They build eCommerce stores that will enable you to launch your online business quickly. They offer a trial period and affordable plans depending on what you intend to sell. Shopify built e-commerce shops that allow for inventory tracking, up to date shipping system and come with An SSL certificate. They also feature an automated email system. Shopify allows you to customize your store, track, organize your products, and respond to orders.
Stocking Your Shop
Once your e-commerce is up and running, you need to stock your shop with the merchandise you will be selling. Incorporate themes and colors that will give the products some visibility. Incorporate contact pages plus some description of the products. Ensure that your store has a search function that makes it easier for buyers to buy the clothes they want. Using high-quality pictures will influence consumers to make quick buying decisions.
Advertise Your Shop
Once your e-commerce shop is up and running, you need to tell the public what it sells and how to get it. So the best thing you should do is to market your brand and promote your clothes. You need to explore all the options including social media marketing, SEO and paid advertising. Also, consider using coupons and offering discounts to motivate buyers to get to your store.